I wanted to highlight some of the graphic design work my friend AJ did. It was a very fun process because we speak the same language (art), but our mediums are different. I work in 3D and numbers, she works with colors and shapes. She has the skills and knowledge I simply don’t possess!
I wanted the aesthetic vibes to be timeless, moody, dark, and sophisticated. There were also technical limitations:
- the headtube badge had to be laser-cuttable
- the typography had to be legible on a tube
- the graphics needed to have surface area so vinyl masks could withstand sandblasting and paint
This is as far as I got on my own, not bad, not good either:
It’s cool to see how she works and the tools and language she uses to describe the designs. I learned a bunch, which was the biggest prize.
The market for fancy titanium and steel bikes is 40+ years old. With that in mind, I threw it all out the window and picked a bold, youthful aesthetic. After all, the future is in younger people.
The real magic is how effortlessly the colors, designs, and motifs can be combined, even by a complete noob, to look professional:
In real life:
I am still playing around with the placement of the downtube logos. I wanted the giant downtube logo, but for Philly Bike Expo, I needed the branding to be legible!
This was my first time using Fusion360 renders to test out paint schemes:
It was awesome working with AJ. She is a professional graphic designer for a cycling clothing company, and it shows! I’m stoked that we were able to come up with something unique. The brand now shows the boldness and energy that I need to make it successful!