Hey Folks,
I just landed some contract work with a brand looking to enter the cycling helmet space. I need to do some initial research to understand who the potential customers are, what you all want/like, and what you don’t want/like.
I put together a short survey and would love it if folks filled it out. It’s pretty basic but it offers me a way to connect with people 1-on-1 as the project gets off the ground to do more in-depth research. (The last question asks if you’d be willing to participate in a 45-60 min video. Clicking ‘Yes’ would be huge for me and would play a big part in helping us develop products.)
The link to the survey is below:
https://forms.gle/ugmdjBtH2YsgVCby9
P.S. The more responses, the better! Feel free to share this with your cycling friends. I’m especially eager to hear from people whose perspectives on design, aesthetics, fit/comfort might often be overlooked.
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I really appreciate the folks that are participating!
Please keep it coming.
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I completed the form. Now that your last question requires a response for every row, but there is no option for “I never use this.” Your going to get asked results, because many people will never have actually used some of the options. For example, I’m old. I’ve never used most of the services you mentioned.
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Do you mean the question about social media use? If so, there’s an option for “rarely/never”
Here are the results for the Pinterest platform showing that over 80 respondents rarely or never use it.
If you’re thinking of another question can you please direct me to it?
Perhaps. Maybe the options were hidden past the right hand margin on my phone?
Feedback: if it didn’t say “provide your email address” I would have filled it out.
Is it really necessary to request an email address? Is it for identifying unique users?
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Yes it is. Here are some of the reasons why
- verification of unique users
- confirmation that I don’t ask the same question to the same person down the line
- ability to ask the same question down the line and compare answers (I used this a few years ago when evaluating the growth of eBikes in regard to a brand’s repeat customers)
- ability to follow-up for further surveys
- ability to send “thank you gifts”
- ability to reach out for 1-on-1 interviews down the line
- ability to compare responses to purchases
- etc
FWIW, in this case, the brand isn’t collecting the emails, I am. And it specifically has to do with the last two questions:
- Do you want to participate in future surveys?
- Would you be interested in participating in a 45-60 minute 1-on-1 video call so I can gather further insight?
Everyone has the option to opt out. When people opt out I personally remove their email from the data.
Finally, I’ve found that anonymous surveys tend to have more “noise” (odd/bad data).
Here’s an example: In this survey I asked people’s pronouns (with the option to not answer). So far, one person responded “Your Majesty.” That’s just 1 occurrence out over over 100 responses. If the survey was anonymous I’d expect 5-10% of the responses to be wonky.
FWIW, I find this fucking hilarious but in such a small data set, things could get skewed quickly. I’d like to keep data as clean as possible right now because I don’t have an email list to pull from and I certainly don’t have thousands of responses to help minimize outliers and joke responses.
Hope this makes sense.
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